Shopify was a supporter of their currency, and they most likely are going to integrate it into their ecommerce tech stack, which basically provides the backend

Shopify was a supporter of their currency, and they most likely are going to integrate it into their ecommerce tech stack, which basically provides the backend for many FB and Insta shops. If it's cheaper/more comfortable to use than other payment methods, users/influencers will use it. And why wouldn't it be more usable considering that they basically own the entire stack, including the attention of users on those platforms? One big hurdle could be the EU though..