This also makes me feel like there is not much innovation happening, but rather just copycat playbooks in different marketplaces or niches. It's a missed opport

This also makes me feel like there is not much innovation happening, but rather just copycat playbooks in different marketplaces or niches. It's a missed opportunity because different markets can inspire different solutions or focus on different problems, but not if the cheapest and lowest risk path is to do the same thing everyone else has.