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That’s not my argument. What I’m saying is that a flywheel is a poor analogy for what is being described. If you understand what a flywheel is, and I tell you
by hyko 6y ago
That’s not my argument. What I’m saying is that a flywheel is a poor analogy for what is being described.
If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about.
A much better physical analogy would be a chain reaction, or something like compounding if you wanted a mathematical one: i.e. anything where the initial investments fuel outsized returns later on.
- lowdose 6y agoSo there is also no such thing as a business model flywheel like a platform as Amazon for example? https://medium.com/aws-enterprise-collection/your-enterprise-s-flywheel-to-the-cloud-67127fe4a369 https://medium.com/aws-enterprise-collection/your-enterprise...
- hyko 6y agoYes. All these examples seem to stem from a fundamental misunderstanding about what a flywheel is and what it can do. They are primarily for storing and releasing energy; they don’t generate their own momentum. https://en.m.wikipedia.org/wiki/Flywheel https://en.m.wikipedia.org/wiki/Flywheel
- ryanwaggoner 6y agoWho cares? Seriously, it’s a metaphor that no one has issues understanding, so why the pedantic nitpicking?
- karatestomp 6y agoI'd never heard of it and my best guess based on the name would have been some kind of way of "storing up" marketing effort to release it later, like if you had extra marketing $$$ and needed to use it before the end of the quarter but would prefer to spread it out.
- true_religion 6y agoI hadn’t heard of the metaphor before and understood it based on the words used. Flywheels aren’t some kind of academics only term. If you’ve ever touched a mechanical fishing rod, you have used a fly wheel.
- magicalhippo 6y ago> If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about. Clearly a "marketing flywheel" is something which keeps the marketing momentum going between marketing campaigns, reducing the spiking to something more steady... well at least to me :)