Exactly. Vendors have a vested interest in promoting these type of concepts. "It's not a "marketing funnel anymore, it's a flywheel!", but when we look into it

Exactly. Vendors have a vested interest in promoting these type of concepts. "It's not a "marketing funnel anymore, it's a flywheel!", but when we look into it, it's practically the same thing. Companies, in general, need to become more buyer-centric and focus less on creating abstract buyer's journeys, as if there was a predefined path to purchase that everyone follows.