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Marketing flywheels power money printing machines, not electric turbines. This article isn't meant to require an understanding of physics. It's meant to help p
by rsweeney21 6y ago
Marketing flywheels power money printing machines, not electric turbines.
This article isn't meant to require an understanding of physics. It's meant to help people not familiar with marketing understand the principal of building momentum in a channel.
- troughway 6y agoSo then would it make more sense to call it a windmill?
- danielharan 6y agoI'd use a snowball, to convey the growing nature.
- waheoo 6y agoOr just say what it is, compounding growth. You guys always gotta make stuff more complicated than it is.
- hwerehqrw 6y agoSo the hope is to use concepts people aren't familiar with to describe other concepts they also aren't familiar with?
- waheoo 6y agoSounds like a typical HN commenter.
- hyko 6y agoThat’s not my argument. What I’m saying is that a flywheel is a poor analogy for what is being described. If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about. A much better physical analogy would be a chain reaction, or something like compounding if you wanted a mathematical one: i.e. anything where the initial investments fuel outsized returns later on.
- lowdose 6y agoSo there is also no such thing as a business model flywheel like a platform as Amazon for example? https://medium.com/aws-enterprise-collection/your-enterprise-s-flywheel-to-the-cloud-67127fe4a369 https://medium.com/aws-enterprise-collection/your-enterprise...
- hyko 6y agoYes. All these examples seem to stem from a fundamental misunderstanding about what a flywheel is and what it can do. They are primarily for storing and releasing energy; they don’t generate their own momentum. https://en.m.wikipedia.org/wiki/Flywheel https://en.m.wikipedia.org/wiki/Flywheel
- ryanwaggoner 6y agoWho cares? Seriously, it’s a metaphor that no one has issues understanding, so why the pedantic nitpicking?
- karatestomp 6y agoI'd never heard of it and my best guess based on the name would have been some kind of way of "storing up" marketing effort to release it later, like if you had extra marketing $$$ and needed to use it before the end of the quarter but would prefer to spread it out.
- true_religion 6y ago