Maybe a middle ground, like what Louis C.K did. He was selling his videos for $5 at one point, if I remember correctly - directly from his website, cutting out

Maybe a middle ground, like what Louis C.K did. He was selling his videos for $5 at one point, if I remember correctly - directly from his website, cutting out the middlemen. Yes, one can buy it and send it to all their friends, but the price is low enough that many people would just buy it..