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* Make a list of at least 50 "jobs to be done" your customer has. Force rank by highest to lowest impact on their business outcome. * Write out as much detail
by rogerkirkness 6y ago
* Make a list of at least 50 "jobs to be done" your customer has. Force rank by highest to lowest impact on their business outcome.
* Write out as much detail as you can about your customer in the form of personas.
* Read every support@ email for a day and cluster their problems into groups, build whichever group has the highest frequency.
* Read Mythical Man Month, Softwar, Design of Everyday Things
* Write up what you think the world will be like in 5 years. How does that connect to what you're building?
- pmthrowawayhi 6y agoThanks so much! Have you seen any good examples of personas that have been published publicly? Would love to know what you consider ideal here. Adding everything else to my TODO list. :)
- rogerkirkness 6y agoThere's two levels we use: company and user personas. A company can have many different kinds of users. Here's the headings we have for users: * Name (fake) * Photo (fake) * Type (technical vs. non-technical, power user vs. casual) * Permissions (admin vs. basic) * Responsibilities (job description) * Description (personality and work goals) * Problems (jobs to be done framed as problems) * Goals before they pay (e.g. sales process) * Goals after they pay * Examples (existing customers we have who fit)