4 ms·
Lowering reading levels in writing strangely increases views
- zadkey 6y agoThis isn't actually that strange.
- ReticentVole 6y agoIdiocracy begins.
- gumby 6y agoThe pharma example,is interesting because the FDA requires that the dosing information printed on packaging for over the counter medicine be written for a fifth grade reading level. It’s not just the level of education but the clarity of instructions when the reader has a migraine or is worrying about their child. This technique can be used as an antipattern: make the visitor’s own “happy path” satisfy their reason for visiting g (say, purchase); stuff all your extra fees into places they’ll skip over. The classic “fine print” technique.
- thelookingglass 6y agoInteresting points