12 ms·

No this is how the marketing industry works. Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywh

No this is how the marketing industry works. Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago. It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic. It's all very cynical and contrived.

deleted 6y ago
[deleted]
jressey 6y ago
Internet 'marketing' is a fascinating pyramid scheme, where established players create content to help new entrants create content that will expose them to newer entrants. Somehow this should get everybody paid (not just the big players selling the domains and website creation tools). A minuscule number of new entrants have achieved some form of success, so of course they get a louder and more influential voice.
- ignostic 6y ago
  I think you're confusing internet marketing with the people who talk about internet marketing. Marketing done right is basically the 'what people want' in 'build things people want' with a focus on what they're actually willing to pay for. I routinely kill ideas because the market is too small or profitability is too hard to achieve. Understanding your audience then building content and product around it is harder and more valuable than HN seems to believe. I've been very successful by developing this skill and learning how to build things. Good marketers have domain and industry specific knowledge that doesn't go viral in marketing circles because it's too specialized. I'm also not about to get on a public forum and tell my competition how I'm beating them. Internet marketers who idolize internet marketing speakers are insufferable, I'll give you that. It comes from a good place of wanting to learn by listening to the experts. Unfortunately, these experts spend more time talking about how to be like them rather than how to build something people want. I think this also comes from a good place: let me help you achieve success like I have found. Meanwhile the more technical marketers roll their eyes, get to work, and quietly make their companies money.
nunosbpereira 6y ago
Exactly. Vendors have a vested interest in promoting these type of concepts. "It's not a "marketing funnel anymore, it's a flywheel!", but when we look into it, it's practically the same thing. Companies, in general, need to become more buyer-centric and focus less on creating abstract buyer's journeys, as if there was a predefined path to purchase that everyone follows.

deleted 6y ago

[deleted]

jressey 6y ago

Internet 'marketing' is a fascinating pyramid scheme, where established players create content to help new entrants create content that will expose them to newer entrants. Somehow this should get everybody paid (not just the big players selling the domains and website creation tools). A minuscule number of new entrants have achieved some form of success, so of course they get a louder and more influential voice.

ignostic 6y ago
I think you're confusing internet marketing with the people who talk about internet marketing. Marketing done right is basically the 'what people want' in 'build things people want' with a focus on what they're actually willing to pay for. I routinely kill ideas because the market is too small or profitability is too hard to achieve. Understanding your audience then building content and product around it is harder and more valuable than HN seems to believe. I've been very successful by developing this skill and learning how to build things. Good marketers have domain and industry specific knowledge that doesn't go viral in marketing circles because it's too specialized. I'm also not about to get on a public forum and tell my competition how I'm beating them. Internet marketers who idolize internet marketing speakers are insufferable, I'll give you that. It comes from a good place of wanting to learn by listening to the experts. Unfortunately, these experts spend more time talking about how to be like them rather than how to build something people want. I think this also comes from a good place: let me help you achieve success like I have found. Meanwhile the more technical marketers roll their eyes, get to work, and quietly make their companies money.

nunosbpereira 6y ago

Exactly. Vendors have a vested interest in promoting these type of concepts. "It's not a "marketing funnel anymore, it's a flywheel!", but when we look into it, it's practically the same thing. Companies, in general, need to become more buyer-centric and focus less on creating abstract buyer's journeys, as if there was a predefined path to purchase that everyone follows.