It caps out at 100%, so of course it's not going to be exponential growth. It is likely to be a logistic curve though, and we are still in the roughly exponenti

It caps out at 100%, so of course it's not going to be exponential growth. It is likely to be a logistic curve though, and we are still in the roughly exponential leftmost portion of it. Once there's mid-double-digit market penetration it's going to slow down a lot to roughly linear, then eventually, asymptotic.