Likewise without having researched in detail, my impression is that he's probably very intelligent at stuff like that, but at the same time, utterly unprinciple

Likewise without having researched in detail, my impression is that he's probably very intelligent at stuff like that, but at the same time, utterly unprincipled. So yes, I suppose he'd fit right in to the ad-tech world, if he does find himself wanting a career change.