Uh, you say this like an apology is always sufficient. It isn't. If you break the trust in a relationship and damage that relationship, saying "sorry" isn't eno

Uh, you say this like an apology is always sufficient. It isn't. If you break the trust in a relationship and damage that relationship, saying "sorry" isn't enough. Trust should be hard to regain. Your comment reflects why companies keep getting away with being terrible to consumers. It's like an abusive relationship - some kind words, a "heartfelt" apology,and everything is back to normal so they can abuse you some more. It's not enough if they don't take any steps to improve themselves and prevent this behavior from happening again. Trust can be regained over time by repeatedly doing the right thing. "Sorry" just doesn't cut it.