In the context you mention, the word mob is usually understood to mean: "a large crowd of people, especially one that is disorderly and intent on causing troubl

In the context you mention, the word mob is usually understood to mean: "a large crowd of people, especially one that is disorderly and intent on causing trouble or violence" With this understanding of the word, using the phrase "the internet mob" seems quite negatively loaded. Consider the context of companies harming their users in ways that may not be obvious to everyday people: I, for one, want people organizing to get the word out.