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Companies like Mark Monitor will buy all of the <yourbrand>.tld's for you-- and continually grab new ones (as the set of TLDs is constantly growing). At Netflix

Companies like Mark Monitor will buy all of the <yourbrand>.tld's for you-- and continually grab new ones (as the set of TLDs is constantly growing). At Netflix's size, I would assume they would've paid for such a service.

toast0 6y ago
It's worth noting that MarkMonitor ownership has changed in recent years. Regardless, they certainly can register all the names for you, if that's what you ask them to do, but at some point, there's an awful lot of names, and it feels extortiony to pay for them all. I was working for a MarkMonitor client when the 'landrush' for all these new tlds was happening, and we'd get frequent emails about which tlds were going live soon, so we could decide if we wanted foo.bike or foo.sexy or foo.personals, or whatever. And then, if we wanted to pay rediculous prices to get it early, or wait and see if we could get it at normal price (+ hefty MarkMonitor markup). We would almost certainly win a UDRP, but that's expensive too. Then we got bought, and the new corporate overlords liked throwing money away on dumb domains, so foo.bike got registered by their team (and they had an actual domain team, so I got to shed that hat).
- mprev 6y ago
  When you mention the change of ownership, I assume that there's an implication there, but would you be willing to be explicit about it?
  - toast0 6y ago
    They're owned by a VC firm now, which I suspect means they'll need to change how they operate in order to show growth. That's not what I would want in a registrar I'm counting on for absolute stability of domain names for my hypothetical big/important company.
lifeformed 6y ago
Could someone register a tld and charge a crazy amount of money for it, to extort big companies?
- gnopgnip 6y ago
  No, they can use their trademark to take control of the domain without paying any money through UDRP.
  - hedora 6y ago
    That’s not how trademark law works, at least. Does the URDP really let trademark holders take down sites that are critical of them?
    - toast0 6y ago
      I wouldn't expect UDRP to allow a trademark holder to take down a site critical of the holder; I that's a legitimate use of the trademark, even if it's not approved or desired. However, that's not really what most companies are worried about, they're worried about phishing or scams or misleading sites with their name; UDRP should allow those to be taken down fairly easily, although the question is always if it's less expensive to register the domain or to leave it unregistered and dispute it if it's misused.
- CydeWeys 6y ago
  Yes. Look up the history of .sucks
  - saagarjha 6y ago
    The first reason https://get.sucks https://get.sucks mentions why you might want one of their domains is to protect your brand online.
    - deleted 6y ago
      [deleted]
    - mschuster91 6y ago
      "protect" aka good old mafia-style "protection money" rackets.

toast0 6y ago

It's worth noting that MarkMonitor ownership has changed in recent years. Regardless, they certainly can register all the names for you, if that's what you ask them to do, but at some point, there's an awful lot of names, and it feels extortiony to pay for them all. I was working for a MarkMonitor client when the 'landrush' for all these new tlds was happening, and we'd get frequent emails about which tlds were going live soon, so we could decide if we wanted foo.bike or foo.sexy or foo.personals, or whatever. And then, if we wanted to pay rediculous prices to get it early, or wait and see if we could get it at normal price (+ hefty MarkMonitor markup). We would almost certainly win a UDRP, but that's expensive too. Then we got bought, and the new corporate overlords liked throwing money away on dumb domains, so foo.bike got registered by their team (and they had an actual domain team, so I got to shed that hat).

mprev 6y ago
When you mention the change of ownership, I assume that there's an implication there, but would you be willing to be explicit about it?
- toast0 6y ago
  They're owned by a VC firm now, which I suspect means they'll need to change how they operate in order to show growth. That's not what I would want in a registrar I'm counting on for absolute stability of domain names for my hypothetical big/important company.

lifeformed 6y ago

Could someone register a tld and charge a crazy amount of money for it, to extort big companies?

gnopgnip 6y ago
No, they can use their trademark to take control of the domain without paying any money through UDRP.
- hedora 6y ago
  That’s not how trademark law works, at least. Does the URDP really let trademark holders take down sites that are critical of them?
  - toast0 6y ago
    I wouldn't expect UDRP to allow a trademark holder to take down a site critical of the holder; I that's a legitimate use of the trademark, even if it's not approved or desired. However, that's not really what most companies are worried about, they're worried about phishing or scams or misleading sites with their name; UDRP should allow those to be taken down fairly easily, although the question is always if it's less expensive to register the domain or to leave it unregistered and dispute it if it's misused.
CydeWeys 6y ago
Yes. Look up the history of .sucks
- saagarjha 6y ago
  The first reason https://get.sucks https://get.sucks mentions why you might want one of their domains is to protect your brand online.
  - deleted 6y ago
    [deleted]
  - mschuster91 6y ago
    "protect" aka good old mafia-style "protection money" rackets.