But Rogan's discovery mechanism on youtube is largely short clips of the most controversial or attention-grabbing moments from his long-form content. I would w

But Rogan's discovery mechanism on youtube is largely short clips of the most controversial or attention-grabbing moments from his long-form content. I would wager to guess that many of his youtube-only viewers probably learned about him from a short clip and went on to watch the full interview out of curiosity.