13 ms·
Ask HN: Examples of great ‘productized consulting’ landing pages?
I found Jane Portman’s “Productized Consulting Guide” intriguing, and am curious to see more examples of how people in different fields put this idea into practice.
Here’s an example I encountered today: https://punchlinecopy.com/work-with-punchline/
Do you have a similar page on your site? Have you come across others which impressed you?
- ramimac 6y agopatio11 has talked about this as well: https://training.kalzumeus.com/newsletters/archive/services_vs_products https://training.kalzumeus.com/newsletters/archive/services_... There is also an indiehackers discussion with some relevant examples: https://www.indiehackers.com/forum/good-examples-of-productized-consulting-b9c90a1fed https://www.indiehackers.com/forum/good-examples-of-producti...
- rstocker99 6y agoOne of my friends does a productized (fixed price) roadmapping session (1) as part of a larger "build your MPV" service. My understanding is that it works out really well for him and his clients. They get to try him out with a fix priced engagement. The output leads naturally to the next step in a larger engagement. If for whatever reason it doesn't workout the client has useful documentation they can take to someone else. (1) https://www.reemer.com/consulting/build-mvp https://www.reemer.com/consulting/build-mvp
- atraac 6y agoLet him know that he has a typo right there in the first sentence :)
- deleted 6y ago[deleted]
- kareemm 6y ago:facepalm: thanks for the heads up. Fixed!
- deleted 6y ago[deleted]
- ryanwaggoner 6y agoWow, crazy to see your names again :) Hope you both are doing well!
- rstocker99 6y agoLikewise! Hope you are well too.
- rahimnathwani 6y ago30 minute video of a workshop Brian Casel did on this topic: https://youtu.be/LdDZ3Jyrl4E https://youtu.be/LdDZ3Jyrl4E
- casjam 6y agoThanks for mentioning my video! That was an old one. I've published a lot more about productized services since then. Articles, newer videos, and my Productize Podcast can be found here: https://productizeandscale.com https://productizeandscale.com
- juddlyon 6y agoGlad you resurrected the podcast! Came here to post a few people to check out if you're interested in productizing (or positioning as a consultant): - Brian Casel - Philip Morgan - Jonathan Stark - Kai Davis
- punchlinecopy 6y agoOh hey, this is my site (Punchline Copy)! Glad it's interesting to you. I can say it's been a super helpful way for me to both cut down the time I spend scoping custom projects, and for potential clients to understand what they'll invest to get started working with me.
- rahimnathwani 6y agoYeah - found it when reading a Microconf recap article, and thought it was a great example!
- jsf01 6y agoAll these weird prices ending in 7–Is that something you arrived at by A/B testing or something else? Just from first impressions seeing $397 made me notice the prices much more than, say, $399 or $400.
- zvanness 6y agoI decided to try the productized consulting stuff about 5 years ago. I haven't changed the landing page much - https://breue.com/ https://breue.com/ I'm happy to answer any questions.
- radicalbyte 6y agoHow do you handle the expectations and communication with customers? Given the list price for your clickable demo you could burn through that just fielding emails / calls with your clients.
- zvanness 6y agoThis would need to be a much longer answer. But for the most part, it's through defining a clear product roadmap at the start, providing a live work in progress, as the MVP is being built, doing weekly checkin calls with Slack in between, and delicately balancing any potential scope creep. For your second question. I don't actually do any clickable demos. Only a handful of folks ever ask for one, I tell them to use proto.io or Invision.
- radicalbyte 6y agoOh that makes much more sense :) Does that enable you to work with multiple customers at the same time? It looks like a fantastic business model for someone with your skillset and talent.
- zvanness 6y agoYup, thankfully! Thank you! :) It has its ups and downs. I guess the other big factor is that I try to limit the projects I take on, to the more interesting stuff, to try to reduce any fatigue/burnout.
- deleted 6y ago[deleted]
- chrisingram 6y agoMy partner and I have recently productized our web design/development services: https://madebysphere.com https://madebysphere.com The transparent pricing has really worked for us and our clients as people can self-select, and they know what to expect before getting in touch with us. Happy to answer any questions.
- scottturman 6y ago1 point by scottturman 27 minutes ago | edit | delete [–] Hello Chris I am in the middle of taking my organization http://BrightRay.com http://BrightRay.com in this direction. 1) Did you find that sending people to these productized pitches had a higher conversion rate, or are you doing it differently? 2) Are you making more money or similar money? 3) Has this cut don on the back and forth bullshit that is a residue of traditional consulting? 4) Where do you find your new clients?
- kevc 6y agoAlways liked the landing page for: https://www.gradientmetrics.com/ https://www.gradientmetrics.com/
- darren 6y agoMajor Tom (https://www.majortom.com https://www.majortom.com) launched a Shopify site for their services: https://tincan.shop https://tincan.shop
- rakic 6y agoYes & No Design Studio: https://ꑮ.com https://xn--bj8a.com (ꑮ.com) For example, a form for ordering app design and development service: https://ꑮ.com/app/ https://xn--bj8a.com/app/ (ꑮ.com/app/)
- hizxy 6y agoDesign and development as a commodity.
- scottturman 6y agoI1 was just trying to figure out how to verbalize this but yeah. development-as-a-commodity
- scottturman 6y agoAnother interesting example is https://www.superside.com https://www.superside.com. They are advertising heavily on one of my favorite podcasts.
- lhh 6y agoWe do corporate finance consulting, and here's how we present the "productized" version of our offering: https://www.fivecastfinancial.com/core-financial-package/ https://www.fivecastfinancial.com/core-financial-package/
- krm01 6y agoWe productized UX & UI design for Software Companies and have been running a pretty high converting and profitable business from a single page website. []https://fairpixels.pro https://fairpixels.pro
- rboyd 6y agoI remember one of the first rails consultancies Hashrocket used to have products: 3-2-1 Launch and Rescue Mission. I want to say 3-2-1 Launch was they build your site over 3 days for something like $30k. You might find something in archive.org.
- CecilBDeMilles 6y agoI have never seen the use of credits as a way of purchasing work before? https://snapcopy.co/buy-credits/5-snap-credits/ https://snapcopy.co/buy-credits/5-snap-credits/
- aloukissas 6y agoWe very recently launched a productized service of our main offering: https://agentrisk.com/together https://agentrisk.com/together The reason was that we had a lot of people who either didn't meet our account minimum to join our wealth management service or they prefer to keep their investing DIY and wanted some help along the way. Would really like your feedback on the copy/messaging, this is v1.0 and we're iterating on this.
- CecilBDeMilles 6y agoHave you been able to close more business as a result of this switch?
- aloukissas 6y agoYes!
- shostack 6y agoHas anyone seen good examples of this for marketing?
- khuknows 6y agoThis is a good example of a productized service that produces case studies: https://casestudybuddy.com/ https://casestudybuddy.com/ I'm not affiliated & have never worked with them, but have heard good things and the site seems convincing.
- machtesh 6y agoThis one is nice and simple: https://leadingup.co/ https://leadingup.co/
- mightyfinecopy 6y agoI developed productized services back in April when my SaaS clients started requesting faster turnarounds on projects, with more limited budgets. It was also a good excuse to have some more fun with branding! https://www.mightyfinecopy.com/shop https://www.mightyfinecopy.com/shop
- CecilBDeMilles 6y agoLove this page. Did you close more business?
- enablementdata 6y agoI don’t think I’ve ever chuckled so hard to a landing page before
- mikegamm 6y agoI productized my consulting services last year. I have a paid discovery offer called an Ops Performance Review that sets the stage nicely for a larger engagement. https://www.bluprintpartners.com/our-solutions https://www.bluprintpartners.com/our-solutions
- rsinghio 6y agoIt’s not a consulting but we have productized our design services[1] into small packages. Working well so far for us. [1] Thecanopus.co
- volkandkaya 6y agoWe added a productized service to our SaaS https://versoly.com/done-for-you https://versoly.com/done-for-you We have got a few paying customers from it and it is much easier than just client work.
- mvind 6y agoDone for you marketing website that actually converts. I don't understand what you're trying to say here.
- econcon 6y agoIn my long experience, website doesn't do much. Most of the business I've got in consulting field is through word of mouth and you spend sometime on call with the customer to understand what exactly they want and what you can offer to them at what price point and if you've previous successful projects to show off to them. Getting project from a customer who approaches you is really easy provided you've experienced and I start by understanding their requirements then offering them deep domain expertise overview of how we are going to slice and dice the problem at hand. Now ofc, if you don't have much experience with the domain - the person in front of you'll easily detect your BS. Websites doesn't really help much other than opening a line of communication and probably displaying some previous customers, success and maybe your company address / size.
- CecilBDeMilles 6y agoYou have missed the point.
- jrvarela56 6y agoCheckout http://visualizevalue.com/ http://visualizevalue.com/ It’s the best example I’ve seen so far, ticks all the boxes: - great content marketing (checkout twitter) - specific, short, expensive-gig - community (annual subscription) - online course (paid for this, so far awesome) His service and the stuff he teaches are all on the same topic (hence the name): helping you use visual language to describe how you offer value.