> But how often do you really need a complete bespoke startup? You don't always. But if you can identify software deficiencies and fix them, that is an advant

> But how often do you really need a complete bespoke startup? You don't always. But if you can identify software deficiencies and fix them, that is an advantage. You don't even have to be a "startup". I work for a company that has opened a wide variety of "lifestyle" businesses with the angle of "we can build simple software targeted towards our problem that makes us run more efficiently than the competitors". And it has worked pretty well, at least for the past 20 years or so. But you need to include tech in the high level decision making process. Which means you need at least one person competent in both business and technology so that you can properly weigh business needs vs technical difficulty.