I don't have data, but I suspect if you surveyed the viewing habits of people 25 and under you would find they spend a massively disproportionate amount of time

I don't have data, but I suspect if you surveyed the viewing habits of people 25 and under you would find they spend a massively disproportionate amount of time on youtube/podcasts/twitch compared to traditional media. With moves like this one, and also the acquisition of Gimlet for 200+ million, I think we're starting to see the shift of these kinds of outlets from the periphery to the center of media.