Wix generates work for web developers. People use Wix, get some traction, and then reinvest. Over time, they want to do more and more, but begin bumping into t

Wix generates work for web developers. People use Wix, get some traction, and then reinvest. Over time, they want to do more and more, but begin bumping into the limitations of the platform. That's when they hire a web developer to build them something. That company wouldn't have otherwise seen enough value in the web to pursue hiring a web developer.