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We debated loooooong over the naming issue. We decided to go with something not easily forgotten and a little funny/edgy over something that is safe. It's a bo
by wmeredith 18y ago
We debated loooooong over the naming issue. We decided to go with something not easily forgotten and a little funny/edgy over something that is safe.
It's a boutique shop anyway, so we're after the 20% rather than the 80% of our market. (Which made safe and bland much less desirable. In fact it made it wholly undesirable.)
- froo 18y agoYou could always make a set of 25 "tea cosey"-like creations. Market them for cows and their udders? You could get a little blog exposure that way I'm sure.
- wmeredith 18y agoHaha, I like it. Now, where did I put my crochet kit...
- steveplace 18y agoThat's udderly ridiculous.
- froo 18y agosorry my math was off - I meant 50.... its late.
- jfornear 18y agoI think the name is definitely memorable and fitting. 1 shirt = 2 nipples x 100 = 200 nipples, duh. I really like the counters. They add suspense and excitement for some reason.
- dreish 18y agoYou might lose yourself some middle-American soccer moms that way, while gaining a memorable name that does well with some part of your market. Is there some way you could present the same backend product with more than one brand to get around that compromise?
- wmeredith 18y agoThat would lead to dilution, I think. We are looking into marketing our cart technology b2b on the side.