First thing that came to my mind, is this the next-gen ad blocking? Interesting project and I think I am on board with it. Google search results have declined

First thing that came to my mind, is this the next-gen ad blocking? Interesting project and I think I am on board with it. Google search results have declined a lot in the last 2 years, mostly because of oversaturation by brands that have been playing the SEO game for years. It's getting increasingly harder to land on pages that have been written by someone without a strict interest in search engine traffic.