People are always talking about "the new", but the hardest thing any one of these groups will face is complete buy in from the required health groups. Although

People are always talking about "the new", but the hardest thing any one of these groups will face is complete buy in from the required health groups. Although these innovations may offer something new, they are coming in to an already crowded space. And a lot of the big players have strong relationships with their client base. Making sure that the solution allows for ease of integration with other IHE/EMR solutions is a big thing. Staying with the standards, as absconditus mentions, is a plus. If Drchrono can partner with a big player in the IHE space and provide a specific use that they are missing they will do well. All of these will break down the reasons for rejection by a client.