This isn't about Amazon or Netflix's size. It's about Apple's arbitrary interpretation of its policies. The App Store has had this problem since the beginning.

This isn't about Amazon or Netflix's size. It's about Apple's arbitrary interpretation of its policies. The App Store has had this problem since the beginning. Apple is purposely vague in it's definitions and chooses to apply them in whatever way makes the most sense in the moment. It's this lack of clarity, arbitrary interpretation of the rules, and even changing interpretation of the same rules, that I have the biggest problem with. It's why Steve Jobs had to clarify that it was "intended" for subscriptions only not for SAAS offerings. That doesn't mean they won't apply it to things like Netflix in the future though; just that it wasn't originally intended that way. The history of the iOS ecosystem has been about Apple interpreting the rules differently for different groups of people. I don't have a problem with them defining the rules and letting developers compete on quality of product, but when they're inconsistent about their interpretation of the rules all it does is piss off a bunch of hardworking entrepreneurs, developers, and companies. $100 says they'll change the interpretation of these new rules by June.