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No, under US law you're required to disclose if you have been paid specifically by a third party to promote their product or service. You don't have to disclose
by bigtones 6y ago
No, under US law you're required to disclose if you have been paid specifically by a third party to promote their product or service. You don't have to disclose a mear 'relationship'.
- hnick 6y agoAn employee is being paid. Is that a specific exemption? I don't know what they count as advertising per se but if endorsement via private message counts then the FTC's page[0] calls this out as "position with the company": "Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership." [0]: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road https://www.ftc.gov/tips-advice/business-center/guidance/adv...
- astura 6y agoFalse From the FTC >If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services. https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf https://www.ftc.gov/system/files/documents/plain-language/10...