When a company's reason for being becomes irrelevant, first order of business is a rebrand. Logos are much more malleable than business plans. I think the best

When a company's reason for being becomes irrelevant, first order of business is a rebrand. Logos are much more malleable than business plans. I think the best such rebrand in recent history has to be AOL: Old: http://nuzumcl.files.wordpress.com/2009/03/aol-logo.jpg http://nuzumcl.files.wordpress.com/2009/03/aol-logo.jpg New: http://www.bizmology.com/wp/wp-content/uploads/2011/02/AOL-Logo.jpg http://www.bizmology.com/wp/wp-content/uploads/2011/02/AOL-L... Look how strikingly bland and empty that new one is. It means nothing, says nothing, commands no lasting memory. The perfect representation of the world's largest, most soulless content farm. Truly: perfect.