4 ms·
When IKEA announced the switch from Futura to Verdana, I thought they had made a mistake. I was appalled. Now, Verdana’s grown on me (although Futura is still m
by ftio 6y ago
When IKEA announced the switch from Futura to Verdana, I thought they had made a mistake. I was appalled. Now, Verdana’s grown on me (although Futura is still much nicer), and I wish they’d keep it.
Goes to show how critical familiarity is in building a strong brand.
- brmgb 6y agoWhile I never thought Verdana was bad, it was I think quite a boring choice. Now they are moving to Noto which dare I say is not the most exciting of fonts either but from an utilitarian perspective, well, I guess it get the job done so maybe it's a good choice after all.