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A strategy I've been thinking of for my startup (10-20 WAU currently ) is going through old HN discussions that are relevant to my product, finding people who I
by jacobobryant 6y ago
A strategy I've been thinking of for my startup (10-20 WAU currently ) is going through old HN discussions that are relevant to my product, finding people who I think would be interested in it based on their comments, and emailing them with a quote from their comment and an explanation of why I think they specifically would be interested. (and then ask them to try it out & give feedback).
I thought of this since I was reading a discussion last night that made me think "this is a perfect use case for what I'm building!", and I've had the same thought with a few other discussions in the past.
I'd be interested to hear if anyone else has tried something like this.
- alixanderwang 6y agoI've done this once, pretty high response rates compared to regular cold emails. Especially the ones who seem passionate/opinionated in their comment.
- mdorazio 6y agoI've had a couple HN members reach out to me this way, and I always respond to them since it's 1000x better than the usual crappy cold emails I get from sales people.
- petejames 6y agoI've had some luck with a similar strategy on subreddits. Find related communities, message active members and ask for feedback/ux interview.
- busymom0 6y agoHow do you find their emails on HN? Just by clicking on the username?
- jacobobryant 6y agoYep. Not everyone includes a public email but some do.
- mohsinhaider 6y agoI have utilized this approach, but on Reddit instead of HN. I launched a tool I was working on and got my very first users from Reddit who were passionate about the topic. Now, those users are evangelists and they've helped spread the word to their communities which has lead recent numbers hovering around 2k WAU.
- egfx 6y agoDo you have any sample of a thread that you used for this strategy? I have a content generator app and have been using reddit on my own and having fun entering photoshop contests but I want to branch out and get evangelists of people in other ways on Reddit.
- mohsinhaider 6y agoThe posts I made were simply a description of what I had built and a link to my app. There are two things to focus on in your post: 1) do not use marketing speak and 2) talk about the features in the app that would be the most valuable to those users and why.
- bemmu 6y agoGlad you're using a personalized approach. I find that many people are mining the Indie Hackers and Product Hunt for creators, as I'm getting a lot of uncustomized pitch emails from those.