> is Apple playing favorites? The Kindle app and the Netflix app are both very popular. Apple forcing them to use the new rules could lead to them to pull their

> is Apple playing favorites? The Kindle app and the Netflix app are both very popular. Apple forcing them to use the new rules could lead to them to pull their apps from the iOS platform This is what everyone should have expected to happen. No doubt Amazon and Netflix got on the phone with Apple and got a special deal sorted out. Apple definitely doesn't want to pick a fight with someone its own size. The purpose of these new rules is to ensure that the majority of companies who on Apple's platform conform to certain guidelines. Letting through a few important exceptions won't harm the user experience nearly as much as not letting them through at all.