At the right scale, it is, but the pairing opportunities become significant when a given service represents a significant portion of how people eat. (To give yo

At the right scale, it is, but the pairing opportunities become significant when a given service represents a significant portion of how people eat. (To give you an idea: at that point, the lobbying against the platform isn’t coming from restaurants but supermarkets.) It also requires to change the expectations and internal organisation of restaurants: * you have to tell them that the delivery person will pick both — otherwise they freak out when they don’t run out with the first one; * you have to ask them to have two orders come out of the kitchen at roughly the same time: fast-order cooks can do that if they know they have to, but if they don‘t, those are quite frequently far apart. And there’s little information coming out of the kitchen telling you that this will be the case when assigning the order. Handling that kind of organisational change is ambitious when a restaurant is struggling because they have a staffer whose full time job is to copy orders from the delivery tablet into their point-of-sale because the two softwares are not integrated.