3 ms·

Generally advertising regulations require you to disclose any relationship with the company. That's why youtuber put #ad on their videos

• bigtones 6y ago
  No, under US law you're required to disclose if you have been paid specifically by a third party to promote their product or service. You don't have to disclose a mear 'relationship'.
  • hnick 6y ago
    An employee is being paid. Is that a specific exemption? I don't know what they count as advertising per se but if endorsement via private message counts then the FTC's page[0] calls this out as "position with the company": "Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership." [0]: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road https://www.ftc.gov/tips-advice/business-center/guidance/adv...
  • astura 6y ago
    False From the FTC >If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services. https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf https://www.ftc.gov/system/files/documents/plain-language/10...