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> Get Press Always wondered about this - do I just email an news outlet and tell them "my story" and see if they roll with it? I'm starting to advertise my bu

> Get Press Always wondered about this - do I just email an news outlet and tell them "my story" and see if they roll with it? I'm starting to advertise my business around with the idea of growing a userbase before the official release. Ironically enough mentioning a link to it on my previous HN comment lead to more visitors than either of the Facebook or Reddit ads that I put up. With that said, if you're into 3D printing, see https://makely.me https://makely.me

wolco 6y ago
Press release with a story attached will get picked up on the newswire.
Monroe13 6y ago
Yes, absolutely. Do your homework and find a reporter/ blogger that, based on past reporting, you think would be interested in your company. Email them and keep it short, make it timely (what have you accomplished recently, how is it relevant to a current event or trend) and offer to provide other pieces of the story (e.g. do you have a customer or investor who’d be willing to speak to the reporter? Do you have photos, graphics, data you could send the reporter). Offer to jump on a call and speak on the record. One mistake I’ve seen founders make is they treat the reporters as a marketing channel. I.e they want the reporter to help them “get the word out.” That is not a reporters job. Their job is to bring their readers timely, interesting and novel stories, so your goal is to help the reporter accomplish that.
- petargyurov 6y ago
  > One mistake I’ve seen founders make is they treat the reporters as a marketing channel This is what I am afraid of doing and why I've been a bit apprehensive about it. Thanks you for your advice, it actually really helped.
fxtentacle 6y ago
That's what I did with my audio app. After we got featured in the first magazine, I just sent that link to other magazines and offered interviews and giveaways.
- petargyurov 6y ago
  Interesting. I am curious, did the giveaways yield any significant rise in users when compared to not doing a giveaway?
  - fxtentacle 6y ago
    They put us on the cover of their print issue in exchange for us doing a giveaway for their users. We got an amazing traffic boost from that, but I wouldn't know how to measure the impact in sales.
celicaraptor 6y ago
I really like your business idea, also nice looking website!Best of luck
- petargyurov 6y ago
  Thank you! Glad you like it! It's always encouraging to see comments like these :)

wolco 6y ago

Press release with a story attached will get picked up on the newswire.

Monroe13 6y ago

Yes, absolutely. Do your homework and find a reporter/ blogger that, based on past reporting, you think would be interested in your company. Email them and keep it short, make it timely (what have you accomplished recently, how is it relevant to a current event or trend) and offer to provide other pieces of the story (e.g. do you have a customer or investor who’d be willing to speak to the reporter? Do you have photos, graphics, data you could send the reporter). Offer to jump on a call and speak on the record. One mistake I’ve seen founders make is they treat the reporters as a marketing channel. I.e they want the reporter to help them “get the word out.” That is not a reporters job. Their job is to bring their readers timely, interesting and novel stories, so your goal is to help the reporter accomplish that.

petargyurov 6y ago
> One mistake I’ve seen founders make is they treat the reporters as a marketing channel This is what I am afraid of doing and why I've been a bit apprehensive about it. Thanks you for your advice, it actually really helped.

fxtentacle 6y ago

That's what I did with my audio app. After we got featured in the first magazine, I just sent that link to other magazines and offered interviews and giveaways.

petargyurov 6y ago
Interesting. I am curious, did the giveaways yield any significant rise in users when compared to not doing a giveaway?
- fxtentacle 6y ago
  They put us on the cover of their print issue in exchange for us doing a giveaway for their users. We got an amazing traffic boost from that, but I wouldn't know how to measure the impact in sales.

celicaraptor 6y ago

I really like your business idea, also nice looking website!Best of luck

petargyurov 6y ago
Thank you! Glad you like it! It's always encouraging to see comments like these :)