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What's unethical about it ? He talk about something that might be of interest for these people. It doesn't sound like he was spamming or doing anything annoyi

What's unethical about it ? He talk about something that might be of interest for these people. It doesn't sound like he was spamming or doing anything annoying. It sounds to me like a more human way of doing advertisement. The only difference is that he is actually there to have an actual conversation about it.

gdhbcc 6y ago
Generally advertising regulations require you to disclose any relationship with the company. That's why youtuber put #ad on their videos
- bigtones 6y ago
  No, under US law you're required to disclose if you have been paid specifically by a third party to promote their product or service. You don't have to disclose a mear 'relationship'.
  - hnick 6y ago
    An employee is being paid. Is that a specific exemption? I don't know what they count as advertising per se but if endorsement via private message counts then the FTC's page[0] calls this out as "position with the company": "Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership." [0]: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road https://www.ftc.gov/tips-advice/business-center/guidance/adv...
  - astura 6y ago
    False From the FTC >If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services. https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf https://www.ftc.gov/system/files/documents/plain-language/10...
TeMPOraL 6y ago
It's not a "more human" way of doing advertising, it's using deception to avoid getting kicked out from places and contexts where advertising isn't welcomed. It's trying to catch people with their guard down. Ethical advertising is honest and up-front. If you need to be clandestine about it, you're doing something unethical pretty much by definition.

gdhbcc 6y ago

Generally advertising regulations require you to disclose any relationship with the company. That's why youtuber put #ad on their videos

bigtones 6y ago
No, under US law you're required to disclose if you have been paid specifically by a third party to promote their product or service. You don't have to disclose a mear 'relationship'.
- hnick 6y ago
  An employee is being paid. Is that a specific exemption? I don't know what they count as advertising per se but if endorsement via private message counts then the FTC's page[0] calls this out as "position with the company": "Connections between an endorser and the company that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the company, or stock ownership." [0]: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road https://www.ftc.gov/tips-advice/business-center/guidance/adv...
- astura 6y ago
  False From the FTC >If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services. https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf https://www.ftc.gov/system/files/documents/plain-language/10...

TeMPOraL 6y ago

It's not a "more human" way of doing advertising, it's using deception to avoid getting kicked out from places and contexts where advertising isn't welcomed. It's trying to catch people with their guard down. Ethical advertising is honest and up-front. If you need to be clandestine about it, you're doing something unethical pretty much by definition.