I mean, I could rewrite the whole website in a couple of hours at most... I buy from AliExpress and it always baffles me why most listings are so poorly written

I mean, I could rewrite the whole website in a couple of hours at most... I buy from AliExpress and it always baffles me why most listings are so poorly written. I've even offered to rewrite them properly but got no replies :D Sales copy matters when someone views your website, it can increase conversion by a noticeable margin. And it's easy to fix, just get some American or British writer, maybe give them a discount on a new machine, I dunno :)