3 ms·

The more egregious logo change to my mind has to be UPS. 1961 logo = http://i.imgur.com/ZibIo.gif http://i.imgur.com/ZibIo.gif 2003 logo = http://i.imgur.com/

The more egregious logo change to my mind has to be UPS. 1961 logo = http://i.imgur.com/ZibIo.gif http://i.imgur.com/ZibIo.gif 2003 logo = http://i.imgur.com/fG9KT.jpg http://i.imgur.com/fG9KT.jpg I know, they went into logistics and such, but you can't ignore your heart and soul.

mkinsella 16y ago
Personally, I prefer the new one. It oozes strength and confidence -- definitely two traits you want in a shipping company.
- shithead 16y ago
  Ah, so it's not protection services, then?
pak 16y ago
I will call your UPS logo and raise you a Xerox: the timeless http://bit.ly/h7p2hX http://bit.ly/h7p2hX vs. the new http://bit.ly/4YBIew http://bit.ly/4YBIew While we're at it, let's toss in MySpace: the meh http://bit.ly/dWqJFi http://bit.ly/dWqJFi vs. the WTF-worthy http://bit.ly/eRmxK1 http://bit.ly/eRmxK1
- zach 16y ago
  We had a Ruby user group meeting at MySpace HQ here in LA after the redesign but before the troubles. The reception desk, the signs, everywhere I was confronted by their new logo. And I literally couldn't believe it. My mind was blown and refused to believe this was their actual identity. So every time I saw it, I said to myself, "Really?!" I just had to visit their website again just now to make sure. This should not be anyone's reaction to a logo. I still don't understand how such a mistake happened. "You know, we've seen lots of logos but we really love the one where you literally rip off the 'my' from the MyNetworkTV logo and put a sideways brace next to it. It makes us feel like crazy madmen that can do anything we want." I mean, that's my best-case scenario.
  - Dramatize 16y ago
    I like it better than the old one.
  - dspillett 16y ago
    > So every time I saw it, I said to myself, "Really?!" I just had to visit their website again just now to make sure. So for you, the logo worked. It got your attention and brought you into the site.
- mtogo 16y ago
  Please don't shorten links on HN. the timeless http://www.pronetworks.org/v21/images/uploads/blog_images/xerox-logo.gif http://www.pronetworks.org/v21/images/uploads/blog_images/xe... vs. the new http://www.electricsistahood.com/images/ever/new_xerox_logo.jpg http://www.electricsistahood.com/images/ever/new_xerox_logo.... While we're at it, let's toss in MySpace: the meh http://www.subscribersrule.com/wp-content/uploads/2009/01/myspace-logo.jpg http://www.subscribersrule.com/wp-content/uploads/2009/01/my... vs. the WTF-worthy http://studiokandm.com/wp-content/uploads/2011/01/myspace_logo_new_645_normal.jpg http://studiokandm.com/wp-content/uploads/2011/01/myspace_lo...
  - pak 16y ago
    While I agree that URL shortening stinks for all sorts of philosophical and practical reasons, it grinds at me that HN's crippled markdown doesn't let you specify text for links. It makes it hard to integrate multiple links into text, because I am forced to line-break after each to achieve a minimum of readability. You can see that the HN formatter is sympathetic to this type of textual disaster and "shortened" your links, just by omitting the last 20 or so characters of each.
- acabal 16y ago
  I worked at Xerox when they did their rebranding. At a big company meeting I saw it and said, "seriously?" Not only is it bland and generic, but my eyes keep thinking that the sphere is "off" somehow. Something about how they drew the lines on the X tricks my eyes and makes it look not-quite-spherical. Like they got the CEO's 15-year-old nephew to Photoshop a sphere.
- archgoon 16y ago
  Myspace's new logo is perfect. Empty, vacuous, without clear meaning. Could not possibly summarize the company or product better.
- qntm 16y ago
  Sometimes it feels good to work for IBM.
  - potatolicious 16y ago
    IBM: proof that having a logo older than the Great Pyramids of Giza doesn't actually harm a solid business plan.
  - callmevlad 16y ago
    It's interesting that IBM has an animated logo on their current website that iterates through its past logos before settling in to the current one: http://www.ibm.com/us/en/sandbox/ver2/ http://www.ibm.com/us/en/sandbox/ver2/ http://www.ibm.com/i/v17/t/ibm-logo-anim.gif http://www.ibm.com/i/v17/t/ibm-logo-anim.gif
    - qntm 16y ago
      That's probably because it's IBM's 100th anniversary this year so it's running through the old logos as a retrospective.
- cpeterso 16y ago
  The new Xerox logo sphere has the same problem as AT&T's new sphere logo. The perspective is off-center, so the poles are not aligned! Just looking at the AT&T logo makes me dizzy.. http://upload.wikimedia.org/wikipedia/en/thumb/4/43/Att_svg.svg/200px-Att_svg.svg.png http://upload.wikimedia.org/wikipedia/en/thumb/4/43/Att_svg....

mkinsella 16y ago

Personally, I prefer the new one. It oozes strength and confidence -- definitely two traits you want in a shipping company.

shithead 16y ago
Ah, so it's not protection services, then?

pak 16y ago

I will call your UPS logo and raise you a Xerox: the timeless http://bit.ly/h7p2hX http://bit.ly/h7p2hX vs. the new http://bit.ly/4YBIew http://bit.ly/4YBIew While we're at it, let's toss in MySpace: the meh http://bit.ly/dWqJFi http://bit.ly/dWqJFi vs. the WTF-worthy http://bit.ly/eRmxK1 http://bit.ly/eRmxK1

zach 16y ago
We had a Ruby user group meeting at MySpace HQ here in LA after the redesign but before the troubles. The reception desk, the signs, everywhere I was confronted by their new logo. And I literally couldn't believe it. My mind was blown and refused to believe this was their actual identity. So every time I saw it, I said to myself, "Really?!" I just had to visit their website again just now to make sure. This should not be anyone's reaction to a logo. I still don't understand how such a mistake happened. "You know, we've seen lots of logos but we really love the one where you literally rip off the 'my' from the MyNetworkTV logo and put a sideways brace next to it. It makes us feel like crazy madmen that can do anything we want." I mean, that's my best-case scenario.
- Dramatize 16y ago
  I like it better than the old one.
- dspillett 16y ago
  > So every time I saw it, I said to myself, "Really?!" I just had to visit their website again just now to make sure. So for you, the logo worked. It got your attention and brought you into the site.
mtogo 16y ago
Please don't shorten links on HN. the timeless http://www.pronetworks.org/v21/images/uploads/blog_images/xerox-logo.gif http://www.pronetworks.org/v21/images/uploads/blog_images/xe... vs. the new http://www.electricsistahood.com/images/ever/new_xerox_logo.jpg http://www.electricsistahood.com/images/ever/new_xerox_logo.... While we're at it, let's toss in MySpace: the meh http://www.subscribersrule.com/wp-content/uploads/2009/01/myspace-logo.jpg http://www.subscribersrule.com/wp-content/uploads/2009/01/my... vs. the WTF-worthy http://studiokandm.com/wp-content/uploads/2011/01/myspace_logo_new_645_normal.jpg http://studiokandm.com/wp-content/uploads/2011/01/myspace_lo...
- pak 16y ago
  While I agree that URL shortening stinks for all sorts of philosophical and practical reasons, it grinds at me that HN's crippled markdown doesn't let you specify text for links. It makes it hard to integrate multiple links into text, because I am forced to line-break after each to achieve a minimum of readability. You can see that the HN formatter is sympathetic to this type of textual disaster and "shortened" your links, just by omitting the last 20 or so characters of each.
acabal 16y ago
I worked at Xerox when they did their rebranding. At a big company meeting I saw it and said, "seriously?" Not only is it bland and generic, but my eyes keep thinking that the sphere is "off" somehow. Something about how they drew the lines on the X tricks my eyes and makes it look not-quite-spherical. Like they got the CEO's 15-year-old nephew to Photoshop a sphere.
archgoon 16y ago
Myspace's new logo is perfect. Empty, vacuous, without clear meaning. Could not possibly summarize the company or product better.
qntm 16y ago
Sometimes it feels good to work for IBM.
- potatolicious 16y ago
  IBM: proof that having a logo older than the Great Pyramids of Giza doesn't actually harm a solid business plan.
- callmevlad 16y ago
  It's interesting that IBM has an animated logo on their current website that iterates through its past logos before settling in to the current one: http://www.ibm.com/us/en/sandbox/ver2/ http://www.ibm.com/us/en/sandbox/ver2/ http://www.ibm.com/i/v17/t/ibm-logo-anim.gif http://www.ibm.com/i/v17/t/ibm-logo-anim.gif
  - qntm 16y ago
    That's probably because it's IBM's 100th anniversary this year so it's running through the old logos as a retrospective.
cpeterso 16y ago
The new Xerox logo sphere has the same problem as AT&T's new sphere logo. The perspective is off-center, so the poles are not aligned! Just looking at the AT&T logo makes me dizzy.. http://upload.wikimedia.org/wikipedia/en/thumb/4/43/Att_svg.svg/200px-Att_svg.svg.png http://upload.wikimedia.org/wikipedia/en/thumb/4/43/Att_svg....