Some free advice, for what it's worth: Don't lead with "more affordable." Trying to be the cheapest in the market is a losing strategy, generally speaking. "

Some free advice, for what it's worth: Don't lead with "more affordable." Trying to be the cheapest in the market is a losing strategy, generally speaking. "Simpler to use" is good. "Less annoying to end-users" is good, too. I assume you've got pilot customers. If you don't, get some. I don't mean users-- I mean customers. Get five people to pay for your product. Get their opinions. Now: think of a problem your product solves. I mean, one, specific, real life, concrete instance. You're looking for a story. Because that's what you want to pitch to bloggers/journalists. Features don't write stories-- anecdotes do. Read Patrick's blog. Take his advice seriously. And, good luck!