Austin has a lot of events where all the hotels are all booked up. Presumably Apple can give reservation priority to its guests. The headaches saved from that a

Austin has a lot of events where all the hotels are all booked up. Presumably Apple can give reservation priority to its guests. The headaches saved from that alone could make this worthwhile. Austin is a decent-sized city but not a particularly large one, so hotel capacity isn't huge. And there's SXSW, Austin City Limits music festival, a Formula 1 track, the Republic of Texas biker rally (200,000 attendees). Not to mention graduation weekend for the University of Texas, which is a big campus with over 50,000 enrolled.