Costs don't scale linear with the production of more meals. If the variable costs (like food and staff) are lower than or roughly equal to the fixed costs (like

Costs don't scale linear with the production of more meals. If the variable costs (like food and staff) are lower than or roughly equal to the fixed costs (like rent) then 30% off the face price of food might be still be a money making proposition. That being said, it's becoming increasingly clear that restaurants and delivery services need to be co-designing to make widespread delivery work long term.