I guess I'm odd, or I wasn't suggesting they'd place a hotel somewhere else just that they're adding one at all in that location given the lack of amenities/poi

I guess I'm odd, or I wasn't suggesting they'd place a hotel somewhere else just that they're adding one at all in that location given the lack of amenities/points of interest/etc., which is one of the few perks of business travel. That said, I'll stand down completely on my knee-jerk comment on this because if you take the total visitors to Apple's Austin campus, some of those folks would not want to stay where the action is and so, to your point, the ones who want action can take an Uber. Everyone wins in that case, I suppose. Also, if you don't think someone at Apple brought up the benefit of the hotel being at the campus itself and how that might factor into productivity you're less cynical about corporate America than I am (not a stretch; I'm pretty cynical).