I suspect two factors are at play here: One is that people are obtaining the delivery service and are billed through a third party. There is a reasonable expe

I suspect two factors are at play here: One is that people are obtaining the delivery service and are billed through a third party. There is a reasonable expectation to know how much of that money is going to the intended recipient. The second is that this is something new and very few people have any concept of what it is costing the business. While they may not know the particulars, they have a general idea of how much rent, labour, food, and credit card fees cost since they have been part of business planning for a third time. I also hope that a third factor is starting to come into play: an understanding of the barriers to creating businesses and the costs of operating. It will, hopefully, help consumers make conscious decisions of how they interact with small businesses to make them more viable.