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> He cites an Embassy Suites hotel as a possibility. I'd have expected it to be open to Apple employees/contractors/guests travelling on official Apple busines

> He cites an Embassy Suites hotel as a possibility. I'd have expected it to be open to Apple employees/contractors/guests travelling on official Apple business, and thus wouldn't carry a chain brand.

vidanay 6y ago
Conversely, I'd expect it to be licensed out to a renewable operational contract by a major chain who has the experience and domain skills to run a hotel. If they don't meet Apple standards, they can be dropped at the end of the contract.
- waiwai933 6y ago
  I'd have thought they could get a chain to run it, but using custom Apple branding. Similarly, they could probably pay the chain/management company a flat fee/fee based on performance standards, rather than letting them do market pricing.
  - sjwright 6y ago
    It won’t be Apple branded. More likely a generic brand, or something that’s linked to Apple without using the name. Like how their campus cafe is Caffé Macs. (Best hotel name I can come up with is “Energy Saver” in the style of macOS System Preferences. Cute, and comes with a free logo. But I doubt the Apple of today would dare to be so whimsical.)
- namdnay 6y ago
  Yes, just like cafeterias etc
  - briandear 6y ago
    Apple cafeterias aren’t licensed out. The people working there are Apple employees.
    - namdnay 6y ago
      Wow really? I've never seen a company actually employ canteen staff, it's always been either totally subcontracted (eg Sodexo), or in very rare cases, managed by the company but with agency/contracting staff, definitely not official hires. I guess it's pretty good for the cafeteria staff then, do they get the same health and bonus/stock perks as other staff?
- LegitShady 6y ago
  Most chains have their own design guides and standards that you must meet (everything from room layout to down to carpet tile choice, millwork for the front desk, etc) that make suddenly dropping into a building not really as easy as you might think. It makes more sense to contract someone else to run it without their brand, unless they're paying for the opportunity to have their brand there.

vidanay 6y ago

Conversely, I'd expect it to be licensed out to a renewable operational contract by a major chain who has the experience and domain skills to run a hotel. If they don't meet Apple standards, they can be dropped at the end of the contract.

waiwai933 6y ago
I'd have thought they could get a chain to run it, but using custom Apple branding. Similarly, they could probably pay the chain/management company a flat fee/fee based on performance standards, rather than letting them do market pricing.
- sjwright 6y ago
  It won’t be Apple branded. More likely a generic brand, or something that’s linked to Apple without using the name. Like how their campus cafe is Caffé Macs. (Best hotel name I can come up with is “Energy Saver” in the style of macOS System Preferences. Cute, and comes with a free logo. But I doubt the Apple of today would dare to be so whimsical.)
namdnay 6y ago
Yes, just like cafeterias etc
- briandear 6y ago
  Apple cafeterias aren’t licensed out. The people working there are Apple employees.
  - namdnay 6y ago
    Wow really? I've never seen a company actually employ canteen staff, it's always been either totally subcontracted (eg Sodexo), or in very rare cases, managed by the company but with agency/contracting staff, definitely not official hires. I guess it's pretty good for the cafeteria staff then, do they get the same health and bonus/stock perks as other staff?
LegitShady 6y ago
Most chains have their own design guides and standards that you must meet (everything from room layout to down to carpet tile choice, millwork for the front desk, etc) that make suddenly dropping into a building not really as easy as you might think. It makes more sense to contract someone else to run it without their brand, unless they're paying for the opportunity to have their brand there.