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Ignoring marketing won't help, since the restaurants aren't inventivised to promote your app. There's huge opportunity cost switching away from the incumbent ap
by cameronbrown 6y ago
Ignoring marketing won't help, since the restaurants aren't inventivised to promote your app. There's huge opportunity cost switching away from the incumbent apps, too much risk for most businesses.
- ghaff 6y agoAnd you have to get the restaurants to sign up, which requires marketing/sales. It does seem like the sort of thing where someone could develop the app/framework and either focus on some specific lucrative markets (denser areas of higher income cities) and/or have some sort of franchise model. Very few people do a significant amount of take out delivery when they're traveling. So long as you have a profitable business in a city, there's no particular network advantage (other than any economies of scale) to serving other cities.
- tomjen3 6y agoAs a consumer of takeout, I would totally install and use such an app, assuming it was any good. The restaurants would be incentivized to let all their customers know about it, which means they would be more than happy to have folders around etc. Not out of the goodness of their hearts, but because they would then not be held hostage to the other apps. Your issue is building the app, getting restaurants to sign up in the first place and running the nextwork.