The main issue with "productivity" is that the term is often misunderstood and misused. Productivity is a measure of output. If you are working in a factory mak

The main issue with "productivity" is that the term is often misunderstood and misused. Productivity is a measure of output. If you are working in a factory making widgets you want high productivity. If you are doing creative/knowledge work you don't want people writing more lines of code or creating more screens in an App, you want less! If I can achieve the same result with fewer user interactions and fewer lines of code that's better UX! So measuring a creative worker's output as "productivity" is actually misleading, instead we should be measuring the effectiveness of the person. i.e. are they achieving their OKRs with focus? A software engineer should not be measured on lines of code or number of functions created this is a perverse incentive. Instead they should be measured on how well their code meets the needs of the user. This can still be a quantitative measure because we still have engagement/conversion rates in our apps. Lose the word "productivity" when describing what you do as a creative/tech worker it's a red herring.