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My guess is, it's about marketing thinking and rather defensive thinking in terms of consistency and world building. On the latter: We may assume that any virtu
by masswerk 6y ago
My guess is, it's about marketing thinking and rather defensive thinking in terms of consistency and world building. On the latter: We may assume that any virtual application/appliance should be rather aggressive in terms of world building in order to facilitate a comprehensive and consistent presentation (this is what Apple once was great in). When we migrated from terms like usability, screen design and interaction design to UX, this became subject to rather defensive approaches (A/B testing, "best" [i.e. median] practices, rather asking users instead of supporting them by own ideas, etc – arguably you can't manufacture meaning and aesthetics just on popular vote). Also, I'm not seeing much of a particular willingness to discuss, why prominent relaunches keep failing for years. Rather, there's now this myth of users always rejecting new designs at first. (As it turns out, in practices, either the old design returns - e.g., the infamous Ars Technica relaunch – or users won't return. And then, it's time for the next relaunch, usually with similar results.)
Edit: As an example, I suppose none of the much beloved and personality defining original Macintosh icons by Susan Kare could have come out of a modern UX work flow, nor the use of the Norwegian landmark sign as the marker of the command key. Or, where there any users that rejected the OS X Tiger and Snow Leopard UI, which applied quite radical changes to the previous Aqua UI?
- jimbob45 6y agoWhy are marketers allowed in the design department ever? I've never seen a design that made me think, "I sure am glad marketing was involved in this!".
- masswerk 6y agoWho said ever, "I close webpages that don't ask me to subscribe first, out of principle"? ;-)
- TeMPOraL 6y agoBecause the relationship between the visitor and the site is now exploitative. Marketing is there to ensure they can turn you into money. The site is just a lure, so it's built around the needs of the fisherman.
- jrumbut 6y agoComputing has matured a bit and now 4 years after launch there aren't radically new capabilities available to make a new release impressive. Windows 95 gave you all kinds of stuff Windows 3.1 didn't have, Nintendo 64 vs SNES is another example. Users want upgrades, not redesigns. If you give them a upgrade, no one cares about whitespace or rounded corners, that's why those things used to be an afterthought.
- HeadsUpHigh 6y agoYes at some point UI/UX will need to come to the realization that they aren't that needed anymore for a lot of the software people use. Right now the industry has large amounts of money to pump in useless redesigns but this won't be forever.
- folmar 6y ago> Or, where there any users that rejected the OS X Tiger and Snow Leopard UI, which applied quite radical changes to the previous Aqua UI? I know a few people who left Mac due to this change.