I disagree with everything you wrote. There are hundreds of companies that offer inferior products and crush competitors with superior offerings. They do it th

I disagree with everything you wrote. There are hundreds of companies that offer inferior products and crush competitors with superior offerings. They do it through sales. SAP and Salesforce are two of many examples. No one I have ever met says "we love SAP" or "we love Salesforce" yet both are known leaders in their spaces. Why? Has nothing to do with describing value and everything to do with sales.