Of course making also clear the reasons is vital, those aren't mutually exclusive actions. My only concern about naming and shaming on social media is that it's

Of course making also clear the reasons is vital, those aren't mutually exclusive actions. My only concern about naming and shaming on social media is that it's their battlefield, not ours: for each legit customer honestly criticizing a product they could pay a hundred influencers whose fee is a fraction of the TV star they would hire a decade ago.