This may be true, but follow the money. The facts of their business plan are a simple matter of public record. Users are the product and their customers are a

This may be true, but follow the money. The facts of their business plan are a simple matter of public record. Users are the product and their customers are advertisers. As a company, they exist to service advertisers. Everything else is just noise. Sure, they have some incredibly talented engineers trying to create good stuff. None of that matters. The focus of the company remains the same. As potential users, we must choose to support that business model or not. As long as someone understands the Faustian bargain and enters into it willingly, no problem. The difficulty is that it is unlikely most users really understand the details of the deal they are entering. "Hey, cool, free email." That's about the end of the thought process for most users. Google's approach is brilliant in its simplicity. "Free" stuff.