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The last numbers I saw (2016-ish) put Advertising at 86% of Google's revenue (Or perhaps Alphabet's revenue? I'll admit that all that stuck in my head was this
by soneil 6y ago
The last numbers I saw (2016-ish) put Advertising at 86% of Google's revenue (Or perhaps Alphabet's revenue? I'll admit that all that stuck in my head was this 86.)
If those numbers are still anywhere near close, Google is an advertising company with some interesting side hustles. Just because Harley Davidson sell t-shirts, doesn't mean you'd describe them as anything other than a motorcycle company.
- 29083011397778 6y agoA hilariously apt comparison - after looking up Harley's breakdown, it looks like merch was ~10.5% of the revenue brought in by motorcycles (not parts/maintenance) in 2015. Granted, I'm not well-versed in looking at corporate financials, but the basic breakdown shown here [1] isn't terribly complex [1] https://www.prnewswire.com/news-releases/harley-davidson-reports-fourth-quarter-and-full-year-2015-results-300211052.html https://www.prnewswire.com/news-releases/harley-davidson-rep...
- soneil 6y agoI didn't realise it was actually that much - it's just the only HD product that anyone I personally know has ever bought, which was why it came to mind. You did inspire me to go look up actual numbers for google though. Looking at FY Q4 - https://abc.xyz/investor/static/pdf/2019Q4_alphabet_earnings_release.pdf https://abc.xyz/investor/static/pdf/2019Q4_alphabet_earnings... If I'm reading the first table correctly, the number for "google advertising" is the sum of all the lines above it, so that's the number I'll take. If we compare that against the bottom line, we get 82.3% for Q4, or 83.2% for FY19. So either it's improving (from the viewpoint of someone with a distaste of the ad industry, at least), or I mis-remembered 2016's 86% - either way I can update or correct my claim.