I write solely in markdown and use pandoc with other tools to generate the best file-type for the audience. Business folks get .doc or .pdf. For technical folks

I write solely in markdown and use pandoc with other tools to generate the best file-type for the audience. Business folks get .doc or .pdf. For technical folks it varies on the situation: anything from the raw markdown, to LaTeX styled pdf, to HTML pages with various css applied (I often use github's).