I once strapped in this branding game, and though I gain something out of it, the biggest gain is that I rediscovered myself — what I do actually really like an

I once strapped in this branding game, and though I gain something out of it, the biggest gain is that I rediscovered myself — what I do actually really like and expert in my heart and what I think I like or being an expert. Banding is an interesting game. But don’t start with how. Start with what. Ask yourself why you do you need to brand, and then what you can brand, and then what you really want to brand.