If you send the message that “don’t worry, if you don’t use your account, you won’t be charged”, it has the effect of making people think of Netflix as an accou

If you send the message that “don’t worry, if you don’t use your account, you won’t be charged”, it has the effect of making people think of Netflix as an account they can just keep forever. My guess is that they put together data internally that showed e.g. 3% of users become dormant for longer than a quarter, while 5% of people cancel their accounts after a quarter or two of low or no usage, due to the feeling of not getting enough value out of it. Imagine being able to reduce those cancellations at little or no cost to the bottom line, and turning it into positive PR.